The advent of smartphones has completely changed the way we communicate. From making calls to sending WhatsApp messages, smartphones keep us busy for hours. In India, millions of people depend on smartphones for business, education, entertainment, and communication. Keeping this in mind, many companies have entered India.
Today India is the second-largest smartphone market in the world. Now it is continuously increasing due to cheap internet data packs. This makes smartphone brands in India very competitive. Now you might be wondering what is the best mobile phone brand for you in India. do not worry! In this article, we are providing you with the best mobile phone brands in India.
Best Mobile Brands in India 2024
Demand for a particular brand increases or decreases every year depending on quality, after-sales service, and more.
According to a report by IDC (a research agency), the table below shows the smartphone market share of the Indian market in the year 2024.
| Rank | Brands | Market Share (approx) |
| 1 | Xiaomi | 21% |
| 2 | Vivo | 18% |
| 3 | Samsung | 14% |
| 4 | Realme | 13% |
| 5 | OPPO | 12% |
| 6 | OnePlus | 5% |
| 7 | Apple | 4% |
| 8 | Others | 13% |
1. Xiaomi
Xiaomi has earned its position as a leading smartphone brand in India by offering the most budget-friendly phones and is among the top smartphone brands in the country.
With its 21% share in the Indian market, the company once dominated the Indian smartphone market as the top-selling brand.
The main reason for this was the cheapness of its smartphone. Xiaomi provides high-end spec smartphones at affordable prices. Most people in India prefer cheap phones and Xiaomi knew it.
Not only this, Xiaomi is known for providing affordable yet high-quality devices like laptops, smart watches, cameras, mopping robots, etc. Moreover, the service centers are all over the country. Therefore, after-sales service is not a problem.
Innovations from the brand:
- Super Macro Shots
- Back Tap Facility
- Horizontal or Vertical Recent Apps
- Revoke the Authorization
- Hyper Charging Ability
Estimated Price Range: Rs 6299 – Rs 69999/- (smartphones)
2. Vivo
Next on the list is Vivo. With an 18% share in the Indian market, Vivo is performing well in the innovation and sales categories. Owned and operated by its parent company BBK Electronics Corporation Limited, the company is a China-based brand.
By offering amazing hardware including great cameras, RAM, GPU, and excellent storage at a mid-range price, Vivo managed to attract a lot of customers.
Additionally, its first pop-up front camera, detachable camera, and in-display fingerprint sensor made the company one of the most popular mobile brands in India. According to user reviews it is best for gaming due to its large RAM and internal storage.
Innovations from the brand:
- Vivo’s Fingerprint Sensor (the world’s first in-display fingerprint scanner)
- Revolutionary Photochromic Technology
- 3D Ultrasonic Large Fingerprint Sensor Technology
- Pop-up front camera
Estimated Price Range: Rs 7000 – Rs 85000 (smartphones)
3. Samsung
Samsung, India’s third-best mobile brand with 14% market share, is facing stiff competition in the Indian smartphone market and is also the top 5G brand.
Indians have been buying smartphones from South Koreans for over a decade. Samsung has successfully understood the key demand of Indian consumers and has provided great mid to high-range smartphones.
Amazing display, better battery life, high-end processor, crisp camera, and reasonable price were some of the key demands of Indians. The brand accomplished this. Talking about the most popular range of this brand is the Galaxy M and A series.
Innovations from the brand:
- S Pen
- Biometric Authentication
- Samsung Knox
- AMOLED Displays
- IP68 Dust and Water Resistance
- Foldable and flippable smartphones
Estimated Price Range: Rs 1500 – Rs 1,50,000/- (smartphones)
4. Realme
Realme is the next best mobile brand on this list. With its 13% share in the Indian market, Realme is known for its affordable smartphones in the Indian market. The main reason for its cheapness is the electronics of the Chinese giant BB. Realme is also becoming a strong brand in the European and Asian markets. It also offers smart TVs, smart watches, earphones, bags, electric toothbrushes, etc.
An interesting fact about Realme is that it owns both Oppo and Vivo, the other two largest smartphone brands in India. Therefore, overall BBK Electronics has the largest share of the China-made smartphone market in India.
Innovations from the brand:
- Quick Launch
- Smart Sidebar
- Smooth Screen Recording
- Flexible Windows
- Simple Mode
Estimated Price Range: Rs 6,699- Rs 42,999/- (smartphones)
5. Oppo
Oppo is ranked on number 5 the list with a 12% market share in the Indian mobile market (tied with Xiaomi).
This Chinese brand is one of the largest smartphone brands in the world. This smartphone Oppo, famous for its camera quality, takes excellent photos.
With the launch of Oppo smartphones, the brand has also introduced AI-enhanced technology and facial recognition cameras with the help of 3D structured light technology. Moreover, Oppo phones are usually equipped with advanced features.
Innovations from the brand:
- Ultra Steady Video
- OPPO Relax
- Hybrid Zoom
- ColorOS
- Digital Wellbeing Controls
Estimated Price Range: Rs 6,999 to Rs 1,34,999/- (smartphones)
6. OnePlus
OnePlus is next in the Indian market with a 5% market share. It is also owned by BBK Electronics, making it part of the Chinese smartphone brand team.
Once giving tough competition to giants like Samsung and Apple, the company has been able to provide consumers with high-quality smartphones at competitive prices.
The price range at which they were providing the quality of processors and cameras, at that particular time (especially in the early days) no one could come close to. Now, the brand is expanding into a range of other devices as well. Like smart TVs, fitness trackers, earbuds, etc.
Innovations from the brand:
- Spatial Audio
- Special Protection Plans
- Dynamic Homeland Always-on Display
- Extended Android Updates
- Anamorphic Design
Estimated Price Range: Rs 20,000- Rs 70,000/- (smartphones)
7. Apple
Always known for its high-quality devices, Apple managed to attract a small percentage of high-end people and technology enthusiasts in the country.
With a 4% share in the Indian market, Apple is expanding its business in India by introducing its own stores and even manufacturing units under the government’s “Make in India” scheme.
Still, a large number of people have yet to experience its devices. The quality of the product including the processor, camera, speaker, display, and brand image makes it very expensive.
Additionally, Apple’s iOS operating system provides users with a seamless and unparalleled user experience. This gives brands more control over the operation of their smartphones. This collectively made Apple a leading smartphone brand in the premium segment.
Innovations from the brand:
- App Library
- Mac OS X
- Apple Pencil
- macOS Big Sur
- watchOS 7
Estimated Price Range: Rs 50,000 – Rs 1,75,000/- (smartphones)
Frequently Asked Questions
Which is the best mobile brand in India?
In terms of sales or market share, the best mobile brand in India is Vivo.
Which is the newest mobile brand in India?
There is a tie between Apple and Vivo. Both these brands excel in innovation.
Which mobile brand in India provides the best after-sales service?
OPPO is the number 1 brand in India in terms of high customer satisfaction in after-sales service.
Which mobile brand has the best resale value in India?
Global leader Apple mobiles have the best resale price in India.
Which is India’s first mobile company?
Essar Cellphones was India’s first mobile company.